DesignLab@Ma®ca

 A rousing success for the planning workshop oriented towards the exhibitors of the Marca showcase held at Bologna the 15th and 16th of January 2009.

The initiative was able to develop a service oriented think tank that provided ideas to confront the problematic issues of design and communication in commercial labeling, relating in particular with that of the “co-packer.”

The stand, dedicated to DesignLab@Ma®ca, was run by second level graphic design students which, with the coordination of a tutor, worked with a diverse spread of representatives (Effeffe, GhiaccioExpress, Panorama, Despar, ORA hotels, Eutecha, etc.) that expressed interest in the project. They also demonstrated great interest in the presence of sector specialists such as Dave Richmond (® Design) e Fabio Bignardi (DocDesign), with which it was possible to interface with in both a brief discussion and in the development of a concept in the short time available.

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January 14, 2009

Own Brand Design and Strategy

The day before the opening of ma®ca, Dave Richmond, one of the most renowned packaging designers in Europe and guest ofthe Design Center Bologna, will explain how his work functions strategically for the most important commercial English brands. The meeting is reserved for the representatives of the commercial brands and co-packers present at the ma®ca showcase.

Dave Richmond graduated from the London College of Printing in Graphic Design in 1986 and in 1991 founded ® Design, a London society that specializes in packaging, in particular in the commercial brand sector. He has worked for Tesco, Selfridges, Woolworths, and for the Ukraine based Fozzy. Some of his more recent projects include: products for the fine art of WH Smith, the snacks of Little Red Deli, detergents for Ladybird, the cosmetics of Micheline Arcier and finally the grocery line of the organic Food Doctor. ® Design has received many awards for its activities, among them include: a Gold Pentaward 2008 and a D&D Award 2003 and finally, it has been announced many times in the annual magazine, “Creative Review.”